Consumers are increasingly using generative artificial intelligence (AI) while shopping – as many as 20% globally, according to a recent Capgemini survey.1
Capgemini and Amazon Web Services (AWS) bring this functionality to the next level with a generative AI solution designed specifically for retail. It pairs digital human technology by Soul Machines with three foundation models on Amazon Bedrock, as well as other AWS core services.
The solution can be implemented in a smartphone application, on a website, or via an in-store touchscreen, augmenting customer experiences across channels. Voice-activated and generative AI-enabled, the virtual sales associate wields deep product knowledge to complement store staff, delight customers, and drive sales.
Read more about how Capgemini, an AWS Premier Tier Partner, can help augment customer care, improve employee effectiveness, and boost top-line sales.