Shopping with generative AI is accelerating and personalizing the browsing experience for customers. Nearly 55% of Gen Z consumers have bought products recommended by generative AI tools, according to a recent Capgemini survey.1
But customers also expect transparent, responsible generative AI solutions – and they want the option to quickly escalate to a human representative if dissatisfied while interacting with AI.
Capgemini’s generative AI solutions for retail, powered by Amazon Web Services (AWS), squares this circle. The solution takes the concept of a chatbot to the next level – giving it a living, even virtually breathing, identity that will turn heads in stores or wherever shoppers see it.
Read more about how Capgemini, an AWS Premier Tier Partner and AWS Generative AI Competency Partner, can help boost top-line sales.
