Providing exceptional service is key to attracting and retaining customers. In fact, 80 percent of customers say the experience a company provides is as important as its products and services. For example, when you attend an event, everything from the speaker’s delivery to the decorations can shape your overall impression. Attendee feedback can be a valuable resource to help companies create engaging events.
For a global media and entertainment company, unlocking the full potential of customer surveys is within reach. Based in London, England, the company hosts educational events that bring together tech practitioners across the world.
While the company had a process for gathering attendee feedback, the team experienced challenges analyzing suggestions and extracting insights. They needed a tool that could function as a skilled communicator, easily interpreting customer responses with hidden context and meanings.
Enter, Firemind and AWS.